What Profit First is…and isn’t.

A 2017 “plusses and minuses” review of Profit First by accountant Jason Andrew reveals what the system does and doesn’t do. First off, the fact that it was published years ago shows this isn’t some “trendy today, gone tomorrow fad.”

It also demonstrates that it provides a key piece of the puzzle, but isn’t the entire puzzle. Quoting Andrew: “I should disclose that the Profit First system does not replace the need for accounting. It does not help you understand financial performance and the levers you can pull to improve. It’s purely for cashflow management.”

LET’S DISSECT IT OVER COFFEE/CONVERSATION

Professional counsel, coaching, guidance and accountability are required to make Profit First all it can be—part of a long-term, total solution to building small business profitability.

Small business OWNERS deserve Profit First.

A financial game-changer.
A core element of our overarching strategy for small business is Profit First, a comprehensive system developed by entrepreneur and author Mike Michalowicz. John Morse, a small business accounting specialist, is one of a select number of Certified Profit First Professionals in Colorado.

This means you get the best of both worlds: A consummate professional who indeed has walked a “mile in your moccasins” backed by a profit-oriented powerhouse methodology that is transforming how the world views small business…and how small business views the world.

In addition to implementing and coaching the Profit First program to drive profit into your business,
the team at John Morse, CPA, LLC, offers these small business support and compliance services:

• Bookkeeping
  
• Payroll
  
• Accounting
  
• Tax consulting—choice of entity, corporation/LLC income strategies, business operations and documentation, independent contractor vs. employee planning, and company fringe benefits
• Tax return preparation—individual, corporate, payroll

I want to know more

“What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?...author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating— will become permanently profitable…In his signature frank and compassionate tone.”

Michalowicz points out, “…the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior, but a myth that locks you into a never-ending cycle of selling more yet profiting less…Michalowicz explains how this age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive. He reveals how to flip that ‘Frankenstein Formula’ and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits.” [SOURCE]